VANCOUVER – A turbaned Sikh-Canadian model is featured in the latest ad from retail giant Nordstrom.
Toronto Teacher Harjass Singh is featured with female model Estelle Habermayer in the very chic Ad for one of the largest store chains in North America.
Although many North American companies feature multicultural and diverse models in their Ads, but this is a rare first one using turbaned Sikh-Canadian in their Ads. Sikhs across North America, especially in the US, have been targeted with hate crimes, falling victims to mistaken identity as most of those crimes are targeted against Muslims, some of whom also wear turbans. Nordstrom’s Ad campaign is important for Diversity and Inclusion and spreading a message of living in communal harmony.
Recommended For You
US Comedian Trolled After Saying She Felt ‘Threatened’ of Sikh Passengers in Her Flight || SIKH VOGUE
Dhruv Vaish at Lotus Make-Up India Fashion Week Autumn/Winter 2019 | Sikh Vogue
Aamir Khan Announces Lal Singh Chaddha, the Hindi Remake of Forrest Gump, On his 54th Birthday | Sikh Vogue
Traveller II SIKH VOGUE
For Tamil Nadu Farmers Protesting In Delhi, Daily Langar From Gurdwara | Sikh Vogue
Mitsubishi Montero used as tractor by this Punjab farmer – Video | Sikh Vogue
We Introduce ‘Sikh Vogue’ as an Online Fashion Magalogue which is singularly poised to promote the Sikh fashionistas. Sikh Vogue is a combination of a magazine and a catalogue, which delivers fashion worthy information and elegance by virtue of being fashionable.